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Vice President and General Manager of Advertising

TubeMogul Officially Joins Adobe

TubeMogul clients and partners: today, Adobe completed its acquisition of TubeMogul.

TubeMogul clients and partners:

Today, Adobe completed its acquisition of TubeMogul. You can read more about the news here.

As we noted in November, we believe this is a great move for our clients and partners. The combination of Adobe and TubeMogul will create the first end-to-end independent advertising and data management solution that spans traditional TV and digital formats, simplifying what has been a complex and fragmented process for the world’s biggest brands.

Current TubeMogul clients can envision a future where first-party data and measurement from Adobe Audience Manager and Adobe Analytics as well as additional capabilities from Adobe Media Optimizer are available from a single, unified platform. This will enable a combined data and buying dynamo that spans not just branding mediums like TV and digital video, but also performance formats like display and search.

Since such a big part of our TubeMogul culture is doing what we say and abiding by shared values, I wanted to reach out to you to reaffirm our commitment to your success and outline what to expect moving forward.

Our commitment to providing media-agnostic, buy-side software is deeper than ever. A combined Adobe and TubeMogul is uniquely aligned with advertisers. Once integrated, this will enable brands and agencies to plan, buy, measure and optimize their global advertising with a neutral, independent partner that doesn’t have direct ownership of media or content. Our combined incentive is to arm marketers with insights on what’s working — and act on it.

We also expect to continue taking an open approach to new data and inventory integrations, with new partnerships assessed based on marketer demand.

Finally, your contacts at TubeMogul remain unchanged. As always, feel free to reach out and ask us anything.

Brett Wilson, CEO and co-founder of TubeMogul
Vice President and General Manager of Advertising
December 19, 2016
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